In lesson 7 I talked about Search Engine Optimization and keywords. When you have made some of the recommended changes don't expect immediate results.
But when you have been patient and are ready to assess how you are doing you might like to check some tools from Marketleap.com:
1. Link Popularity Check - the number of links there are to your website
2. Search Engine Saturation - the number of pages each search engine has in its index for your website.
3. Keyword Verification - a check to see if your website is in the top three pages of search engine results for a specified keyword
If you want to check how many sites are linking to your website you can use Google advanced operators, particularly the 'link:' operator. For example, link:www.impingtonswimmingclub.org.uk finds other websites linking to Impington Swimming Club's website.
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