Cheap / Free Stock Photos - SXC / Fotolia

Dan told me about this cheap/free photo library (you need to check royalties on a photo-by-photo basis).

SXC Photo

Fotolia.com

Don't forget you can also use some of the photos on Flickr too - just check the creative commons licences on each image.

UK Legal Obligation to put Company Details on a Website

I have only been made aware of this today but there is a legal obligation for a company to put various details, such as it's address and company details, on its website.

Note that there are similar obligations relating to business letters and emails too.

The Google Link: operator

The 'link:' operator on Google is supposed to show you what sites link to yours. This is quite helpful when assessing SEO because as we know, the number of links in to your site helps your ranking.

IT DOESNT WORK
==============

Google is thought to report only 5% of backlinks that exist. This is apparently because if they revealed more links people would be able to figure out how their search algoritms work. So, the bottom line is that the 'Link:' operator is rubbish.
http://www.successful-blog.com/1/check-google-backlinks-through-yahoo/
http://www.seo-guy.com/forum/thread10675.html


Google recommends using Webmaster Tools instead of the link command
====================================================================
"you can get a much larger sampling of sites linking to yours using Google Webmaster Tools"
http://www.google.com/support/webmasters/bin/answer.py?answer=55281&ctx=sibling -

Google Webmaster Tools better than the Google Link: operator
http://googlewebmastercentral.blogspot.com/2007/02/discover-your-links.html


Google recommends another alternative approach to the 'link:' command
=====================================================================
"To obtain a comprehensive list of sites that point to a page, perform a Google search on the URL. From the search results page, select the "Find web pages that contain the term" link, and Google will provide you with webpages that mention that address. Note that in this case, Google will return all pages that mention this URL, not just those that link to it."
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=34453


Others recommend using the Yahoo link: command
==============================================
http://www.seo-guy.com/forum/thread10675.html - this thread mentions the approach but I think the yahoo operators mentioned no longer work as described.

Backlink checking tools
=======================
There are tools available to check backlinks, such as marketleap.com, but several of them, including marketleap, just report the results of a standard Google 'Link:' query, which is pretty poor.


A quick test looking at www.chrisbikes.co.uk
============================================
Google Link:www.chrisbikes.co.uk - 3 links shown
Google Webmaster Tools - 231 links shown
Google search on www.chrisbikes.co.uk - 42 occurences shown

Yahoo Link:www.chrisbikes.co.uk - 35 links shown
yahoo.co.uk linkdomain:www.chrisbikes.co.uk - 42 links shown


http://siteexplorer.search.yahoo.com - 263 links shown
http://siteexplorer.search.yahoo.com/uk/ - 35 links shown


Conclusions
===========
There seem to be 3 broad categories of results returned when it comes to looking for backlinks:

1. Absolute Rubbish
- results from google 'Link:' command

2. High Quality Links without much repetition
- results from a google search on the domain, or
- results from the yahoo link: or linkdomain: command

3. Comprehensive list of links with lots of repetition
- results from Google Webmaster Tools
- results from yahoo site explorer (US version - http://siteexplorer.search.yahoo.com)


Recommendations
===============
Do not use the google 'Link:' command.

Consider using the following:
Google Webmaster Tools or Yahoo Site Explorer
http://siteexplorer.search.yahoo.com to get a comprehensive list of links in.

To get a list of high quality links in try the yahoo link: or linkdomain: commands.

Better PHP Includes - php includes - solving "no suitable wraper could be found"

I've had a few problems with PHP Includes done at the directory level. Particularly with the $root variable I mentioned in a previous post.

34sp pointed out that, "If you simply use the $_SERVER['DOCUMENT_ROOT']."/path/to/file" it is more secure", so that's what I'm doing now.

Free webpages for Cambridge people & another Cambridge Index

www.colc.co.uk is Cambridge Online. They have so many links that they are almost another Cambridge Directory, and a good one too.

They have a great service helping Cambridge People to get on the web, letting you have a 1 page website for free. It's fantastic! These sites seem easy to find on Google too.

SEOmoz | Google Search Engine Ranking Factors

SEOmoz | Google Search Engine Ranking Factors - an excellent article which reports on a survey of SEO experts about which things are important to your web page for effective SEO. I know enough about all this to put quite a lot of faith in this survey - the things ranked as most important here correspond to my understanding.

Wordtracker - Keyword analysis

Word Tracker seems like a great tool for helping you figure out which keywords your customers might be typing in to find a business like yours. This is worth a good read.

Don't let Nominet rip you off for a domain name

I was doing some work for Chris' Bikes today. He had got a domain name renewal letter from Nominet asking for £94 for 2 years. What a complete rip-off! He is not a web expert and might well have just paid it. I talked to the guys at www.34sp.com and we managed to renew the domain name for £10 for 2 years.

I was chatting with someone later who put me onto www.1and1.co.uk. They sell domain names for as little as £2.62 per year !

Telling Google WHERE you are in the world

Step 1. Go to http://maps.google.com
Step 2. Go to 'mymaps' tab and create a map, with a pushpin marking your location
Step 3. Hit the 'View in Google Earth' button and save the .kml file
Step 4. Load the .kml file into Google Earth
Step 5. Save the new .kml file from Google Earth (this one is cleaner)

(an alternative to the above 5 steps would be to use http://www.addressfix.com/ (I've just discovered that useful tool!)

Step 6. Edit the kml file in your favourite text editor making good use of the tags and links you can put in there.

Here is a nice example of a .kml file which indicates the kinds of things you can do with the <description> tag:
http://www.seo-expert-services.co.uk/seo-expert-services-london.kml and in use here.

Step 7. Put a link to the kml file in the sitemap.xml file, like this...
<url>

<loc>http://www.userexperiencedesign.co.uk/userexperiencedesigncambridge.kml</loc>

<priority>0.5</priority>

<changefreq>daily</changefreq>

</url>


Refs:
http://weblog.millionpieces.nl/2007/4/how-to-get-your-information-into-google-maps

Some more advanced KML examples.

Web Page Title Tags for Search Engine Optimization & Web Usability - Search Engine Marketing FAQ - SEO Logic

Web Page Title Tags for Search Engine Optimization & Web Usability - Search Engine Marketing FAQ - SEO Logic

Google Webmaster Tools

Google has some pretty handy Google Webmaster Tools - Dashboard to use to show you how it sees your website.

You can check your robots.txt file here and your sitemap and loads of other stuff.

Add a robots.txt page to tell search engines like google which pages to leave out of the index

There is a good summary of the robots.txt file here: The Web Robots Pages.

These days, you can add a reference to the location of your sitemap here too.

Adding a Sitemap

An interesting Google article asks - What is a Sitemap file and why should I have one?

It is worth adding one to tell google all about your website. It is also worth adding a robots.txt file if you have parts of your website that you would like Google to avoid, or indeed, would like to make really sure Google finds your sitemap!

base href does not work for php includes !! (and what to do about it)

Base href is very handy for organizing relative addressing on a website. You may, for example, be working on a project for a client with a directory structure like this:

www.userexperiencedesign.co.uk/projects/cambridge_motorcycles

The 'normal' root of this would typically be www.userexperiencedesign.co.uk but if you want the /cambridge_motorcycles part to be the root, you could define a base href so that all the sub-directories under it would refer to that as root instead. Like this...


<base href="http://www.userexperiencedesign.co.uk/projects/cambridge_motorcycles/\" />


This works GREAT for images and general relative addressing.

I was stumped for a while, trying to figure out why this didn't work for PHP includes. PHP experts would not be so stumped. PHP is handled server side, so the base href in the document is not used. After a lot of head scratching I figured that you could define an equivalent for base href to be used by the PHP includes.

First, you need to define the variable in PHP. Mine is like this...

<?php $root="http://www.userexperiencedesign.co.uk/projects/cambridge_motorcycles/\"; ?>


Then, when you call the include file you do it like this...

<?php include ($root."include/header.html\"); ?>


This gives us a neat way to fake up a base href equivalent for PHP includes. Neat!

If you are an efficiency expert you might worry about how many server calls are made by the PHP includes and whether, when defining $root, you should give the whole path or something relative. My sites are very small so this is not a big deal for me but if anyone wants to leave comments on efficiency (or anything else) I am always happy to learn!